19 de dezembro de 2009

The story of a pencil

source: “Like the Flowing River” by Paulo Coelho

A boy was watching his grandmother write a letter. At one point he asked:

‘Are you writing a story about what we’ve done? Is it a story about me?’
His grandmother stopped writing her letter and said to her grandson:
I am writing about you, actually, but more important than the words is the pencil I’m using. I hope you will be like this pencil when you grow up.’

Intrigued, the boy looked at the pencil. It didn’t seem very special.
‘But it’s just like any other pencil I’ve ever seen!’

‘That depends on how you look at things. It has five qualities which, if you manage to hang on them, will make you a person who is always at peace with the world.’

‘First quality: you are capable of great things, but you must never forget that there is a hand guiding your steps. We call that hand God, and He always guides us according to His will.’
‘Second quality: now and then, I have to stop writing and use a sharpner. That makes the pencil suffer a little, but afterwards, he’s much sharper. So you, too, must learn to bear certain pains and sorrows, because they will make you a better person.
‘Third quality: the pencil always allows us to use an eraser to rub out any mistakes. This means that correcting something we did is not necessarily a bad thing; it helps to keep us on the road to justice.’
‘Fourth quality: what really matters in a pencil is not its wooden exterior, but the graphite inside. So always pay attention to what is happening inside you.’
‘Finally, the pencil’s fifth quality: it always leaves a mark. in just the same way, you should know that everything you do in life will leave a mark, so try to be conscious of that in your every action’

23 de outubro de 2009

Who's fooling who?

O mullah Nasrudin ia toda semana esmolar na feira, e era considerado um idiota: sempre que as pessoas lhe mostravam uma moeda grande e uma pequena, Nasrudin pegava a pequena.

Um senhor generoso, cansado de ver as pessoas rirem de Nasrudin, explicou-lhe: “Sempre que lhe oferecerem duas moedas, escolha a maior. Assim terá mais dinheiro, e não será considerado idiota pelos outros”.

“O senhor deve ter razão”, respondeu Nasrudin. “Mas se eu sempre escolher a moeda maior, as pessoas vão deixar de me oferecer dinheiro, para provar que sou mais idiota que elas. E, desta maneira, deixarei de ganhar meu sustento. Não há nada de errado em se passar por tolo, se na verdade o que você está fazendo é inteligente”.

8 de setembro de 2009

O Samurai e a sombra


Por Paulo Coelho
Myiamoto Musashi, o célebre samurai que escreveu “O livro dos cinco anéis”, fala da estratégia para se compreender o espírito e as qualidades do inimigo.

Segundo ele, quando não conseguimos saber o que nosso adversário pretende, devemos fingir um ataque. Todas as pessoas do mundo estão sempre preparadas para se defender, porque vivem no medo e na paranóia de que os outros não gostam dela.

Desta maneira, também nosso adversário – por mais brilhante que seja – é inseguro e reage com violência exagerada à provocação. Ao fazer isso, mostra todas as armas que tem, e ficamos sabendo onde está forte, e quais são os seus pontos fracos.

Musashi chama esta técnica de “movimentar a sombra”.

Na verdade, o guerreiro da luz não entra no combate, mas provoca um pouco, e a sombra de sua provocação confunde o adversário.

Então, sabendo exatamente que tipo de confronto deve esperar o guerreiro da luz ataca ou recua.

25 de agosto de 2009

O inimigo

Por Paulo Coelho
Nosso inimigo só entra na luta porque sabe que pode nos atingir. Exatamente naquele ponto em que nosso orgulho nos fez crer que éramos invencíveis.
Durante a luta estamos sempre procurando defender nosso lado fraco, enquanto o inimigo golpeia o lado desguarnecido – aquele em que nós temos mais confiança. E terminamos derrotados porque acontece aquilo que não podia nunca acontecer: deixar que o inimigo escolha a maneira de lutar.

O inimigo está ali para testar nossa mão, nossa vontade, o manejo da espada. Foi colocado em nossas vidas – e nós na vida dele – com um propósito. Este propósito tem que ser satisfeito. Por isso, fugir da luta é o pior que pode nos acontecer. É pior do que perder a luta, porque na derrota sempre podemos aprender alguma coisa, mas na fuga, tudo que conseguimos é declarar a vitória de nosso inimigo.

18 de agosto de 2009

Como uma pequena agência pode durar

Presidente da pequena Brownstein Group revela os segredos para que uma agência pequena como a dele possam sobreviver ao tempo e às crises

Nossa agência teve um evento na semana passada voltado para a equipe, clientes e amigos da comunidade. A razão: celebrar o 45º aniversário da empresa. Em um ano como este, estamos felizes e celebramos como um marco. E fiz uma pausa em minha agenda frenética para considerar sobre o porquê de termos chegado aqui, a partir de quando meu pai, Berny, abriu a empresa em 1964 em uma sala alugada em um escritório de advocacia.

Qualquer dono de pequena agência sabe que não há caminho fácil para sobreviver ao tempo. Os melhores planos podem ser derrotados diante de mudanças significativas, como a saída de um executivo sênior, a perda de um grande cliente, problemas de fluxo de caixa, falta de foco estratégico, etc.

Há muitos altos e baixos quando se leva uma agência ao longo de décadas. Abaixo, algumas coisas que acreditamos serem as maiores responsáveis pelo nosso sucesso:

Sustente-se em alguma coisa: desde que meu pai abriu a agência, nos fincamos em duas coisas: criatividade e integridade. Parece óbvio, mas nos amarramos às nossas raízes criativas e fizemos delas o nosso leme. E sempre dizemos que isso é como falar a verdade, fazer a coisa cerca, para que nunca precisemos olhar sobre nossos ombros. Por isso, contratamos gente que divida esses valores.

Trate as pessoas que trabalham para você com respeito: temos um ótimo time de gente esperta e talentosa que trabalha incansavelmente pela nossa agência e nossos clientes. Elas merecem respeito. E se você mostrar respeito será recompensado com sinceridade.

Tenha um DNA competitivo: Nós jamais descansamos sobre nossos louros. Nem mesmo após a conquista de um grande cliente, ou de um ano financeiramente bem sucedido, e nem após vencer toneladas de prêmios pelo nosso trabalho.

Devolva: acreditamos que é nossa obrigação devolver algo para valorizar as organizações em nossa comunidade. Meu pai e eu descobrimos que é muito difícil dizer não para entidades com fins não-lucrativos, e sempre nos sentimos bem por causar um impacto positivo na área em que estamos trabalhando. E sabe o que acontece quando você ajuda aos outros? Sim, você sabe.

Crie uma cultura forte: as pessoas dizem sempre que elas sentem nossa cultura assim que saem do elevador. Vivemos nossos valores e isso nos permite criar um ambiente onde ideias e pessoas florescem. Nossa cultura também nos ajuda a eliminar as pessoas erradas quando ocasionalmente fazemos uma contratação ruim.

Evolua: Começamos como uma agência para varejo - televisão, impresso, rádio e outdoor. Conforme crescemos, adicionamos outras disciplinas que estavam à frente de seu tempo. Por exemplo, aderimos ao marketing digital em 1998, bem antes da maioria das shops, mas em tempo de ajudar nossos clientes que já estavam prontos para levar seus negócios por novos caminhos. Evoluir sua agência antes do que você precise assegura um sucesso a longo-prazo e que os clientes fiquem contigo por muito tempo.

Bem, agora vou voltar e servir nossos clientes, para assegurar a celebração dos 50 anos em 2014.

Artigo para o Advertising Age de Marc Browstein, presidente da pequena Brownstein Group, que completou recentemente 45 anos.

5 de agosto de 2009

Why the Cheap Will Never Get Rich

By Robert Kiyosaki
The other day a friend of mine approached me excitedly, saying, "I found the house of my dreams. It's in foreclosure and the bank will sell it to me for a great price."

"How good is the price?" I asked.

"Just before the real estate market crashed, the seller was asking $780,000 for the property. Today, I can buy it from the bank for $215,000. What do you think?" she asked.

"How would I know?" I replied. "All you've given me is the price."

"Yes!" she squealed. "Now my husband and I can afford it."

"Only cheap people buy on price," I replied. "Just because something is cheap doesn't mean it's worth the cost."

I then explained to her one of my most basic money principles: I buy value. I will pay more for value. If I don't like the price, I simply pass. If the seller wants to sell, he will come back with a better price. I let him tell me what he will accept. I know some people love to haggle; personally, I don't. If a person wants to sell, they will sell. If I feel what I am buying is of value, I'll pay the price. Value rather than price has made me rich.

Against my advice, my friend sought financing for her "dream" home.

Fortunately, the bank turned her down. The house was on a busy street in a deteriorating neighborhood. The high school four blocks away was one of the most dangerous schools in the city. Her son and daughter would either have to go to private school or take karate lessons. She is now looking for a cheaper house to buy and has asked her father, who is retired, for help with the down payment. If her past is a crystal ball to her future, she will likely always be cheap and poor, even though she is a good, kind, educated, hard-working person.

My Point of View

What follows are some thoughts on why my friend will probably never get ahead financially -- especially in this market.

1. She and her husband have college degrees but zero financial education. Even worse, neither plans to attend any investment classes. Choosing to remain financially uneducated has caused them to miss out on the greatest bull and bear markets in history. As my rich dad often said, "What you don't know keeps you poor."

2. She is too emotional. In the world of money and investing, you must learn to control your emotions. When you think about it, three of our biggest financial decisions in life are made at times of peak emotional excitement: deciding to get married, buying a home, and having kids.

My dad often said, "High emotions, low intelligence." To be rich, you need to see the good and the bad, the short- and long-term consequences of your decisions. Obviously, this is easier said than done, but it's key to building wealth.

3. She doesn't know the difference between advice from rich people and advice from sales people. Most people get their financial advice from the latter -- people who profit even if you lose. One reason why financial education is so important is because it helps you know the difference between good and bad advice.

As the current crisis demonstrates, our schools teach very little about money management. Millions of people are living in fear because they followed conventional wisdom: Go to school, get a job, work hard, save money, buy a house, get out of debt, and invest for the long term in a well-diversified portfolio of mutual funds. Many people who followed this financial prescription are not sleeping at night. They need a new plan. Had they sought out a little financial education, they might not be entangled in this mess.

A Thank You to Jon Stewart

Speaking of finance experts, I personally want to thank Jon Stewart of 'The Daily Show' for taking on Jim Cramer and CNBC. Jon Stewart did an incredible job of representing the millions of people all over the world who have lost their savings in the market. He was right in saying he thought it "disingenuous" to advise people to invest for the long term through their retirement plans while knowing full well that traders could steal Americans' retirement money by trading in and out of the market. Most traders like Cramer realize that investing in mutual funds for the long term is financial suicide. Cramer should have spoken up, but we all know why CNBC won't let him tell the truth. If he did, the station's advertisers would leave.

While I applaud Cramer for going on 'The Daily Show' and facing the music, I'm afraid he was marginalized by Stewart -- certainly outgunned -- and he has lost his credibility. He may pay an even bigger price if the SEC decides to dig deeper.

Jim Cramer is a very smart man. I watch his show. I just do not follow his advice.

In closing, I will say what I have said for years: We need financial education in our schools. Without it, we cannot tell the good advice from the bad.

29 de julho de 2009

Funding Options for Technology startups

Check out this SlideShare Presentation:

25 de julho de 2009

A glimpse ahead

<a href="http://video.msn.com/?mkt=en-GB&playlist=videoByUuids:uuids:a517b260-bb6b-48b9-87ac-8e2743a28ec5&showPlaylist=true&from=shared" target="_new" title="Future Vision Montage">Video: Future Vision Montage</a>

21 de julho de 2009

Foco na solução

"Solutions are inherently positive, whereas problems are inherently negative. The instant that you begin thinking in terms of solutions, you become a positive and constructive human being. Look for the good, assume that something good is hidden within each difficulty or challenge. Whenever God wants to give us a gift, he wraps it up in a problem. The bigger the gift you have coming, the bigger the problem appears."

20 de julho de 2009

Sobre a encruzilhada




Por Paulo Coelho
Do paganismo romano aos cultos afro-brasileiros, da mitologia grega as tradições indígenas americanas, a encruzilhada sempre foi considerada um lugar sagrado. É ali que alguns deuses habitam e observam o viajante tomar uma decisão.

Ali se concentram as duas grandes energias – o caminho que será escolhido, e o caminho que será abandonado. Ambos estão juntos numa encruzilhada. Ambos se transformam em um caminho só – mas por um curto período de tempo apenas. O caminhante pode descansar, dormir um pouco, até mesmo consultar os deuses que habitam as encruzilhadas.

Mas ninguém pode ficar ali para sempre: uma vez tomada a decisão, é preciso seguir adiante, confiar no próprio coração.

E esquecer o caminho que não escolhemos.

16 de julho de 2009

Another 10 things list

"Inside" planning

by Tom Hopkins
"Every evening, write down the six most important things that you must do the next day. Then while you sleep your subconscious will work on the best ways for you to accomplish them. Your next day will go much more smoothly"

The Entrepreneurial Spirit by Tom Peters

Fred Karl, designer of the Viking Range and owner of the company said, "I was a weird kid. I began designing towns when I was 12." We all know that "weird" can be good, if we don’t judge others through our lens. Being weird increases creativity if we allow it to flourish. Fred Karl let his weirdness flourish abundantly.

Karl’s headquarters for Viking is located in his home town of Greenwood, Mississippi. Karl has restored old buildings to house his operations, so not only does his product, the Viking Range, generate income for the small Mississippi town, Karl is revitalizing the town through his restoration work. He remembered a bustling place in the '60s that had "gone way downhill" by the time he returned there after a tour of duty in Vietnam. The little town of Greenwood, previously sustained by the cotton industry, wasn’t ever going to be the same. But Fred Karl saw the possibilities and brought all his talents to bear to create a new Greenwood.

Fred Karl designed the first Viking Range for his wife and hoped that he would sell 1,000 a year; now he sells that many in a week. Just like most startups today, he had little money. Fred Karl bartered his building design skills to obtain office space to work in. The local people called the new range Fred was designing his "Stove Project." What kept his spirit going was the encouragement from the town—support he knew he wouldn’t get if he moved to a big city. That little "Stove Project" eventually became the big business of Viking Range.

Feeling a little weird lately? Take time to see where your passion and entrepreneurial spirit is calling you. Even in corporate America, the entrepreneurial spirit must remain alive. That spirit can solve the toughest of corporate problems, if only we let it.

14 de julho de 2009

Days of our lives :)

There are two great days in a person's life, the day they are born, and the day they discover why." Chris Widener

7 de julho de 2009

Revenue Bootcamp Conference: Because generating revenue is the best way to fund your business!

6 de julho de 2009

Success is Easy, But So Is Neglect by Jim Rohn

People often ask me how I became successful in that six-year period of time while many of the people I knew did not. The answer is simple: The things I found to be easy to do, they found to be easy not to do. I found it easy to set the goals that could change my life. They found it easy not to. I found it easy to read the books that could affect my thinking and my ideas. They found that easy not to. I found it easy to attend the classes and the seminars, and to get around other successful people. They said it probably really wouldn't matter. If I had to sum it up, I would say what I found to be easy to do, they found to be easy not to do. Six years later, I'm a millionaire and they are all still blaming the economy, the government, and company policies, yet they neglected to do the basic, easy things.
In fact, the primary reason most people are not doing as well as they could and should, can be summed up in a single word: neglect.
It is not the lack of money - banks are full of money. It is not the lack of opportunity - America, and much of the free World, continues to offer the most unprecedented and abundant opportunities in the last six thousand years of recorded history. It is not the lack of books – libraries are full of books – and they are free! It is not the schools – the classrooms are full of good teachers. We have plenty of ministers, leaders, counselors and advisors.
Everything we would ever need to become rich and powerful and sophisticated is within our reach. The major reason that so few take advantage of all that we have is simply neglect.
Neglect is like an infection. Left unchecked it will spread throughout our entire system of disciplines and eventually lead to a complete breakdown of a potentially joy-filled and prosperous human life.
Not doing the things we know we should do causes us to feel guilty and guilt leads to an erosion of self-confidence. As our self-confidence diminishes, so does the level of our activity. And as our activity diminishes, our results inevitably decline. And as our results suffer, our attitude begins to weaken. And as our attitude begins the slow shift from positive to negative, our self-confidence diminishes even more... and on and on it goes.
So my suggestion is that when giving the choice of "easy to" and "easy not to" that you do not neglect to do the simple, basic, "easy"; but potentially life-changing activities and disciplines.
To Your Success,
Jim Rohn

Endeavor

Success in any endeavor does not happen by accident. Rather, it's the result of deliberate decisions, conscious effort, and immense persistence... all directed at specific goals." Gary Ryan Blair

4 de julho de 2009

Zig

Don't be distracted by criticism. Remember the only taste of success some people have is when they take a bite out of you. Zig Ziglar

3 de julho de 2009

Um oponente crítico e justo nos ajuda a crescer

Por Paulo Coelho
Certo rabino era adorado por sua comunidade. Todos ficavam encantados com o que dizia.

Menos Isaac, que não perdia uma chance de contradizer as interpretações do rabino, apontar falhas em seus ensinamentos.

Os outros ficavam revoltados com Isaac, mas não podiam fazer nada.

Um dia, Isaac morreu. Durante o enterro, a comunidade notou que o rabino estava profundamente triste.

“Por que tanta tristeza?”, comentou alguém. “Isaac vivia colocando defeito em tudo que o senhor dizia!”

“Não lamento o meu amigo que hoje está no céu”, respondeu o rabino. “Lamento a mim mesmo. Enquanto todos me reverenciavam, ele me desafiava, e eu era obrigado a melhorar. Agora que ele se foi, tenho medo de parar de crescer”.

1 de julho de 2009

A Dozen Don’ts for Entrepreneurs



GUY KAWASAKI OF HOW TO CHANGE THE WORLD | JUNE 30TH, 2009

Most advice to entrepreneurs focuses on what they should do: build a great product, assemble a great team, provide great service. All are “duhisms.” Unfortunately, many entrepreneurs don’t realize that there are things they should specifically avoid doing too. These are also duhisms, but somehow no one ever talks about them. Here is my list of the twelve most important things that entrepreneurs should not do.

Don’t worry, be crappy.
Perfectionism, first of all, is an illusion. Nothing is perfect. Even worse, perfection stands in the way of revenue and truly learning what customers think because nothing is in their hands yet. When your product is “good enough” (but not “perfect”), ship it, and see what happens.

Don’t give out lofty titles.
Just because a roommate was there during the drunken weekend when you came up with the idea for your company, doesn’t mean he should be CTO. Someday, you’ll need to hand out titles like director, vice-president, and chief whatever officer, so keep them in reserve. Until then refer to each other as “co-founders” and describe the area of responsibility: for example, “programming.” If your roommates aren’t cool with this, they’re doing you a favor by showing their colors now.

Don’t hire your family.
The probability that your spouse or relative is the best person you can get for a job is 0%. The probability that people will hate working at company with spouses and relatives is 100%. The probability that one of you will have to go someday is also 100%. Never hire out of expediency. Always hire the best person you can get. This usually means not hiring your family unless you’re Jack or Suzy Welch.By the way, if you both hire your family and give them a lofty title, you are truly a bozo.

Don’t sweat valuation.
This is easy for a venture capitalist to say, but your company is either going to die or make you more money than you imagined. Whether you have 10% or 15% and whether your pre-money valuation is $2 million or $3 million isn’t going to really matter. Do the math: 15% of $0 is $0, so stop negotiating, take the money, and build something that’s worth more than $0. Whatever valuation a venture capitalist offers you, increase it by 20% and counter her offer. This is just enough to show you’re not a pushover, but not too much that it will prolong or blow up the negotiations.

Don’t believe venture capitalists.
Having said that you shouldn’t sweat valuation, you shouldn’t believe venture capitalists. It’s not that we’re all liars—we just don’t finish our sentences. Rule of thumb: add “as long as things are going well” to everything a venture capitalist tells you. For example, “I am investing in your team” or “I will be there for you.”

Don’t create lofty forecasts that you call “conservative.”
You know you’re pulling numbers out of the air. We know you are too. You know we know. We know you know. So why would you forecast the fastest ramp in the history of capitalism? (It’s more likely that I will play in the NHL than you will achieve $2 billion in sales in year four.) Just project $25 million in year four, and we’ll all be in agreement about your lie.
Don’t believe that the exception is the rule. This is called the Twitter Effect. It goes like this, “We’re focusing on usage and eyeballs like Twitter. We’re not that concerned about revenue right now. Look how valuable everyone thinks Twitter is. We’ll be just like that.” Twitter is the exception. Facebook is the exception. YouTube is the exception. There, I listed all the exceptions. Everyone else needs revenue asap, or you will #fail.

Don’t focus on partnerships.
“Partnership, noun, a relationship between two parties that does not increase the profitability of either.” If your partnership doesn’t cause you to edit your Excel spreadsheet, it’s meaningless. Focus on customerships, not partnerships if you want to succeed. When you’re a big, dumb, slow-moving company, then fabricate all the partnerships you want.

Don’t build out your infrastructure.
Sure, your conservative estimate is for a growth curve that makes Twitter’s look like a blip, so you need customer service, technical support, and racks of servers. I’ve never seen a company achieve even its “conservative” projections—I take that back: I’ve seen plenty of companies reach their overhead projections. The odds are that you’ll run out of money before you’ll run out of infrastructure.

Don’t assume you’ll ever raise another round.
Most projected timelines should contain a event that’s called “This is where the miracle occurs.” A much better assumption is that no miracle occurs, it takes years of grinding it out to succeed, and you’ll never raise another dime, so you must reach profitability with what you already have. Miracles happen in movies, not startups.

Don’t compare your intentions to other employees’ results.
Most people compare their intentions to the results of others. In this way, you’re never at fault or a failure. For example, you intended to ship on time, but the sales gal didn’t achieve her expected results. The effect of this is poor morale and chasms between people. You need to face the facts: you probably delivered less than you intended. Maybe others did too, but at least you’ll be more humble.

Don’t ask people to do something you wouldn’t do.
This is the Golden Rule of business. If you wouldn’t fill out ten fields of information and provide a credit card number for a free password, don’t expect your customers too. If you wouldn’t work on weekends stuffing envelopes, don’t expect your employees to. If you wouldn’t invest in your company, don’t expect venture capitalists to.

I hold these Don’ts as self-evident and necessary and proper to the creation of our company.

Yes, I realize there are only ten cracked eggs in the picture. I couldn’t find one with a dozen nor reduce the Don’ts by two.